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“Packaging” is a sort of ho-hum word to describe the shell for treasured goods being shipped across the country, or halfway around the world. It’s also a poor descriptor for the seductive sheath that researchers pour gallons of time into and designers stay up nights agonizing over. We’ve definitely made consumer choices based on packaging alone, simply because said item looks better on our dresser.
But nearly always, the shelf life of the packaging is a lot shorter than the time it took to dream up. That’s a lot of Styrofoam/plastic/etc. in a lot of garbage cans.
This week’s edition is about genius alternatives to vessels that far outlast their cargo.